Country-by-Country: What Are the Most Popular Betting Platforms in Europe?

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For the most part, Europe has a permissive stance on gambling. Naturally, this allowed the gambling scene to flourish over time, with plenty of betting platforms and operators to choose from. While there are many candidates that meet the industry’s strictest criteria, today we’re going to be taking a look at a couple of European countries and offer a quick glimpse into the betting sites that have the largest local presence in the area.

Sweden: BetHard

Since 2012, BetHard has been known as one of the top Sweden sports betting sites that enjoys a widespread popularity among the Swedish gambling fan base. The operator holds multiple licenses, including the ones from Malta and Denmark. This ensures compliance with the latest industry standards and everyone betting there can be confident to receive a stellar service and competitive odds. Along with a multitude of games to bet on, players also enjoy a wide array of supported payment methods. Zlatan Ibrahimovic is the brand’s official ambassador.

UK: Bet365

Since UK is known for its favorable betting climate, the competition for the top spot is quite fierce. Nevertheless, most of the betting crowd is familiar with Bet365, with the company enjoying millions of customers on a global scale. Offering an easily obtainable yet lucrative bonus with minimal deposit requirements is certainly one of its strongest selling points. With Bet365, the sheer range of betting markets to choose from goes without saying. Finally, their customers are reporting lighting fast withdrawal times which often take as little as one day.

Germany: Betway

In Germany, Betway is the go-to place for those looking to place a bet online. In addition to supporting several deposit methods, players have the freedom of choosing between a grand total of 28 different sports to bet on. Apart from the popular choices, there’s also plenty to be found in the niche space where you have the option of betting on a plethora of lesser-known sports. At the same time, they hold the title of being the world’s favorite place to bet on eSports.

Denmark: Bwin

Bwin is one of the many sports betting brands established in Denmark and it happens to be one of the most popular. Widely praised for its generous loyalty program, Bwin rewards its most dedicated players with lucrative rewards and bonuses. Those who bet through this sporsbook can always count on their friendly and helpful customer support department to resolve any issues they may be experiencing. Having a fast payout policy and great odds, finding a good deal is a walk in the park. Also, you can withdraw your winnings at any time.

Finland: Betsafe

Established in 2006, Betsafe is recognized as one of the world’s leading sportsbooks that has a firm presence in Finland. One of its major advantages is the seamless mobile betting experience the players receive no matter what smart device they are using. The early cashout feature makes things smooth when it’s time to withdraw your winnings. Apart from Finnish, Betsafe’s official website is also available in English, right along with other languages such as Polish, German, Estonian, Swedish, and more. You will have zero trouble depositing your funds through common banking methods like Mastercard and Visa. In addition, you are free to utilize alternative payment methods like Neteller, Skrill, and Paysafecard.

Spain: LeoVegas

LeoVegas always strives to offer a flawless mobile betting experience, making it comfortable to place a bet on your favorite teams no matter where you are. Alongside its sports betting offerings, LeoVegas makes it easy to jump in the heat of its several casino games. The user friendly interface makes things quick to find, making it simple and straightforward to place a bet whether you’re a first-time user or a seasoned pro.

Norway: 32Red Sport

32Red Sport remains one of the sports betting favorites in Norway. In 2017, the sportsbook was acquired by Kindred Group PLC. Ever since, it has been known for its intuitive and user-friendly betting interface. For those of you who are thirsting for live betting action, 32Red Sport won’t leave you hanging. Apart from offering plenty of payout options to choose from, including Visa and Mastercard, the withdrawal process is said to be quick and efficient.

France: William Hill

In France, William Hill welcomes all new bettors by giving you a risk-free bet of up to $500. So even if it turns out to be a losing one, the sportsbook will refund it and give you free credit to spend on other bets. In addition to that, you are free to choose from ongoing special events and promotions to make your stay worthwhile. The website is mobile-friendly. In addition, the sportsbook offers dedicated apps for Android and iOS alike. From football to horse racing, the sheer selection of betting markets available makes William Hill a no-brainer for bettors located in France.


No matter where you are, Europe offers more than plenty of sportsbooks to choose from. The only thing left to do is doing your research and choosing the one that best suits your needs.


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